The United States Postal Service (USPS) has passed a bill within the company that will no longer make it necessary for postage stamps to be required prior to shipping http://www.dmnews.com/direct-mailers-no-longer-need-to-prepay-postage/article/222206/. Now businesses and organizations can have the mail receipts sent to them electronically and a lot of the hassle of stamping is managed much easier. Although from a marketing stand point this move looks great, and will attract tons of business. The business aspect on the other hand risks that a majority of that money could potentially not be paid off.
With the shipping market becoming increasingly competitive in the United States, USPS has taken a large leap of faith within the market by allowing some consumers to charge accounts. Although some businesses rely on credit purchases to survive, this particular business has managed to stay in business for a long time conducting ideally the same practices. Although there are constant cuts of government funding, and layoffs have been relatively prevalent, I don't feel it is a necessary risk to take. Risking already questionable income is extremely dangerous to a business.
I believe they are feeling pressure from competitors in their emerging marketplace. Other big organizations are emerging and providing similar if not equal service. This lack of business is forcing them to switch their policies and market themselves as an easier organization to do business with. Although I do not know their ultimate financial situation, I feel this move could potential help them acquire more business in the future. Only time will tell if unpaid bills will either propel them to the top, or relinquish their place in the market.
Q : Is the risk of not being fully paid for your services worth potentially receiving more business?
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