In Response To Evan Woollacott

I agree with your stance that lower prices will help generate more business, and help bring in new customers to their field. The most imperative thing for this particular business to do is make sure that they operate at a very high level and keep the customers. Although in this particular stance new business is good, it will be pointless to reduce price by this much if no new customers will be retained.

Price reduction is necessary in some fields, especially when the level of competition is extremely high. Making large predictions for the upcoming quarter is good, and helps boost morale within an organization. But, it is important to know your team, and realize if they have the potential and work ethic to take on this heightened work load. An organization is only as good as their leaders.

I am not too informed on this current situation, but I understand the principles of the business strategy they are implementing. I would not personally make such bold predictions if I was the leader of the organization. The only exception I would make is if the organization was very close to extinction. Such a drastic reduction in price seems quite lofty to me, and seems like an unnecessary risk to take.

Prior Postage No Longer Longer Required

The United States Postal Service (USPS) has passed a bill within the company that will no longer make it necessary for postage stamps to be required prior to shipping http://www.dmnews.com/direct-mailers-no-longer-need-to-prepay-postage/article/222206/. Now businesses and organizations can have the mail receipts sent to them electronically and a lot of the hassle of stamping is managed much easier. Although from a marketing stand point this move looks great, and will attract tons of business. The business aspect on the other hand risks that a majority of that money could potentially not be paid off.

With the shipping market becoming increasingly competitive in the United States, USPS has taken a large leap of faith within the market by allowing some consumers to charge accounts. Although some businesses rely on credit purchases to survive, this particular business has managed to stay in business for a long time conducting ideally the same practices. Although there are constant cuts of government funding, and layoffs have been relatively prevalent, I don't feel it is a necessary risk to take. Risking already questionable income is extremely dangerous to a business.

I believe they are feeling pressure from competitors in their emerging marketplace. Other big organizations are emerging and providing similar if not equal service. This lack of business is forcing them to switch their policies and market themselves as an easier organization to do business with. Although I do not know their ultimate financial situation, I feel this move could potential help them acquire more business in the future. Only time will tell if unpaid bills will either propel them to the top, or relinquish their place in the market.

Q : Is the risk of not being fully paid for your services worth potentially receiving more business?