In Response To Aislynn Sherry

The prospect of having a car that drives itself sounds wonderful to all potential consumers. The extra amount of time an individual could potentially have free would allow for a much more productive day. There are many employees who commute long distances every day, if this time could become "productive" time, than a lot more could be accomplished.

The main concern I have regarding this is how effective a machine would be at making so many subjective decisions. Humans have the capability to make all of these decisions while observing their surroundings. I question if a machine could do the same as effectively. Also, I am curious as to how much longer distances could be covered in a car that was operated by a much more "cautious" conductor of the vehicle.

If this technology gets developed it could provide a large financial boost to the automotive industry. This would provide some much needed income to their recent hardships. Another idea that I like about this is that very few, if any, jobs would be sacrificed by this new innovation. Most people are private owners of vehicles, and conduct them personally.

Would the invention of the "smart" car have that large of an impact on the auto mobile industry? Or would the large price tag make it difficult to sell the product?

Evolving Marketing Strategies

Since the invention of the computer, email has been a very important part of companies advertising strategies. Billions of emails are sent daily, and they offer deals and discounts that are very beneficial to their customers. But, technology is constantly improving and consumers needs are changing jointly. Social and mobile advertising is becoming more competitive with every passing year. Consumers have easy access to these two, and it is not going unnoticed by companies.

Although social and mobile advertising is a flourishing industry, companies should not forget what has earned the trust of their companies in the past. There is no need to change practices if the ones currently being used are effective. But, it is important to keep progressing into these newer industries because eventually they will be the most effective means to market your product.

Consumers use what is most convenient for them. There is no consumer that will take the longer route when they can take the shorter one for the same price. Companies need to tailor their strategies towards the needs and tendencies of their consumers. There is no point in wasting money towards marketing strategies that are not effective. This also comes down to how alert and skilled the members of a marketing group are. It is their job to d research and analysis of the market and alter advertising towards their findings.

I'm not sure if it is better at this particular time to change marketing strategies towards social and mobile while email is still very effective. A slight integration of the two strategies over time may suit an organization better. I end this blog with this question, will there ever be a marketing strategy that never becomes "outdated"?