Since the invention of the computer, email has been a very important part of companies advertising strategies. Billions of emails are sent daily, and they offer deals and discounts that are very beneficial to their customers. But, technology is constantly improving and consumers needs are changing jointly. Social and mobile advertising is becoming more competitive with every passing year. Consumers have easy access to these two, and it is not going unnoticed by companies.
Although social and mobile advertising is a flourishing industry, companies should not forget what has earned the trust of their companies in the past. There is no need to change practices if the ones currently being used are effective. But, it is important to keep progressing into these newer industries because eventually they will be the most effective means to market your product.
Consumers use what is most convenient for them. There is no consumer that will take the longer route when they can take the shorter one for the same price. Companies need to tailor their strategies towards the needs and tendencies of their consumers. There is no point in wasting money towards marketing strategies that are not effective. This also comes down to how alert and skilled the members of a marketing group are. It is their job to d research and analysis of the market and alter advertising towards their findings.
I'm not sure if it is better at this particular time to change marketing strategies towards social and mobile while email is still very effective. A slight integration of the two strategies over time may suit an organization better. I end this blog with this question, will there ever be a marketing strategy that never becomes "outdated"?
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