Your excerpt on clothing through advertising is spot on. The short answer, yes, visually stimulating marketing helps make the consumer feel more attached to the product and will increase desire to purchase more. This is a great marketing tactic for both the bar, and the brewers. The purchasing of the t shirt will be far more beneficial when thousands of people see the shirt throughout its life span.
While at the bar, a consumer will feel much more likely to purchase more beverages if they feel they have "won" something and have not had to pay for it. This will result in more business for the bar, and more beer sales for the companies. It is a fact, everyone loves free stuff.
The most difficult part of this type of advertising is finding the point at which your advertising is beneficial to the company. You don't want to spend more than the advertising is taking in. The hard part is to judge where your revenue is being generated from. I end this response with the question, is a bar the most ideal place to give away memorabilia?
Saturday, March 3, 2012
Pizza Hut Vs. Dominos
Pizza Hut and Dominos are two of the largest pizza distributors in America. These two companies have revamped their marketing strategies over the past few years in hopes of becoming more desirable in the eyes of their consumers. In a recent article http://www.dmnews.com/pizza-heavyweights-build-brand-affinity-and-vie-for-customer-loyalty/article/229098/ the two companies were analysed and their marketing strategies were tested. It was decided that Dominos had the higher customer satisfaction rating.
When two very similar companies produce goods that are very similar, it is important that their marketing strategies are well thought out. Dominos has recently gone on a marketing binge in order to enhance sales. They have advertised more, and improved their advertising. They have now implemented customer and employee thoughts and ideas in their commercial. This makes the consumer feel much closer to the product, and much more likely to support their business. It also gives the feeling that the organization is small, and they truly care about their customers. This is a small strategy that can have a positive effect on all who view their advertisements.
Pizza Hut has implemented new marketing strategies as well, but not to the extent of Dominos. I feel that Pizza Hut's new stances and deals are just because they have been forced into them by their competitors, such as Dominos. This results in lack of ingenuity, as well as an image that is not as desirable. Dominos utilizes the online market, such as by enhancing their online ordering process so that you can track the progress of your pizza.
Convenience and image are certainly on the side of Dominos, we shall see if this image can be held. I end this blog with the question, as a consumer, how often do you base your decision off of the image of the company rather than the quality of the product itself?
When two very similar companies produce goods that are very similar, it is important that their marketing strategies are well thought out. Dominos has recently gone on a marketing binge in order to enhance sales. They have advertised more, and improved their advertising. They have now implemented customer and employee thoughts and ideas in their commercial. This makes the consumer feel much closer to the product, and much more likely to support their business. It also gives the feeling that the organization is small, and they truly care about their customers. This is a small strategy that can have a positive effect on all who view their advertisements.
Pizza Hut has implemented new marketing strategies as well, but not to the extent of Dominos. I feel that Pizza Hut's new stances and deals are just because they have been forced into them by their competitors, such as Dominos. This results in lack of ingenuity, as well as an image that is not as desirable. Dominos utilizes the online market, such as by enhancing their online ordering process so that you can track the progress of your pizza.
Convenience and image are certainly on the side of Dominos, we shall see if this image can be held. I end this blog with the question, as a consumer, how often do you base your decision off of the image of the company rather than the quality of the product itself?
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