Your excerpt on clothing through advertising is spot on. The short answer, yes, visually stimulating marketing helps make the consumer feel more attached to the product and will increase desire to purchase more. This is a great marketing tactic for both the bar, and the brewers. The purchasing of the t shirt will be far more beneficial when thousands of people see the shirt throughout its life span.
While at the bar, a consumer will feel much more likely to purchase more beverages if they feel they have "won" something and have not had to pay for it. This will result in more business for the bar, and more beer sales for the companies. It is a fact, everyone loves free stuff.
The most difficult part of this type of advertising is finding the point at which your advertising is beneficial to the company. You don't want to spend more than the advertising is taking in. The hard part is to judge where your revenue is being generated from. I end this response with the question, is a bar the most ideal place to give away memorabilia?
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