Facebook deciding to go public is an inevitable decision that everybody saw coming. I believe it is in the best interest of Facebook to go public, and the owners of stock while it was still private will become instantly wealthy. There is no doubt in my mind that the stock will continue to rise, but the question is for how long? If you rewind time 8 years Facebook was just a fledgling company, in a market that was absolutely controlled by MySpace. Jump ahead to the present and you would be hard pressed to find someone who still used their MySpace account. Trending is something that is constantly occurring, and I'm not sure if Facebook has the longevity that everyone thinks. Speaking of trending, Twitter is the new kid on the block and has a growing following that is poised to compete with Facebook. I believe over time the price of stock in Facebook will begin to decrease, but, I would certainly look into buying some share in Facebook in the meantime, and flip some cash quick. But, I certainly would not put my whole retirement fund into the Facebook basket.
How long do you think Facebook has left atop the social networking throne?
Friday, April 6, 2012
Burger King Commercials
Burger King is an important member of the fast food industry which has concreted itself as an oligopoly in the North American market. By oligopoly I mean that there are few players in the market, and it is almost impossible to join this market. Within this particular market there is a lot of competition, and often times establishments are located within close proximity of one another.
Due to the fact that most companies offer the same product at relatively similar prices, it is very important that the companies market effectively so they sway consumer opinions. Burger King has recently launched a new set of ads through which they highlight new products that they have created. They have chosen famous icons such as Jay Leno, David Beckham, and Mary J Blige as spokespeople. They each have their own individual commercial, and the commercials will alternate on the air.
Burger King has done well by choosing these well liked celebrities, and I believe they will help sell product. This new strategy of putting a "face" on their brand is something that is new to the fast food market. I believe this could be a turning point in acquiring market share from competitors such as Macdonalds, and Wendys. I know when I saw the commercial on TV I was intrigued by the product, and thought higher of it because of the well known representative.
How important is having a well known face for an organization?
Due to the fact that most companies offer the same product at relatively similar prices, it is very important that the companies market effectively so they sway consumer opinions. Burger King has recently launched a new set of ads through which they highlight new products that they have created. They have chosen famous icons such as Jay Leno, David Beckham, and Mary J Blige as spokespeople. They each have their own individual commercial, and the commercials will alternate on the air.
Burger King has done well by choosing these well liked celebrities, and I believe they will help sell product. This new strategy of putting a "face" on their brand is something that is new to the fast food market. I believe this could be a turning point in acquiring market share from competitors such as Macdonalds, and Wendys. I know when I saw the commercial on TV I was intrigued by the product, and thought higher of it because of the well known representative.
How important is having a well known face for an organization?
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