Regulations that are imposed upon advertising is a very intriguing topic, and I am glad you chose to reflect upon this. The first question I have is, who decides these regulations? One singular organization decides these, wouldn't it be more beneficial and fair to have multiple organizations regulate what is allowed to be aired on television?
As I think back on all the beer commercials I have watched, I too find it hard to believe that I have never seen a sip of beer be taken on a commercial. The beer companies have become so good at glorifying their product that they can portray a desirable image for their beer without having it be consumed. Often times it is poured in slow motion into a glass, or poured slowly out of a glass and it makes their product look very desirable.
I do not feel the regulations for these commercials affect their product at all. They are still able to portray the message they desire, and everybody in their market has to abide by the same standards so nobody has an unfair advantage. Although some regulations may be rather unnecessary, I feel this regulation is not a game changer. Their message is still clear, and effective. I end this post with the question, is it fair that one singular organization determines what is right and wrong within advertising?
Saturday, February 11, 2012
Online Ads to Surpass Print in 2012
Technology is constantly changing the way we live, and determining the decisions we make. This upcoming year it is predicted by marketing experts that online advertising will finally eclipse print advertising. Print advertising has been prevalent in modern society for the past hundred or more years. It is quite a significant accomplish when you think that it's run of dominance will finally end. According to http://www.emarketer.com/PressRelease.aspx?R=1008788 online advertising expenses are projected to reach $39.5 Billion.
In the big picture of advertising, it is more logical for organizations to market towards online clients. Almost every household has access to a computer, and virtually every American is computer literate. It is much more common for someone to browse the internet, rather than browsing through a magazine or flyer. Americans are also far less patient and want speed prevalent with every activity they perform. The internet allows them to achieve this, while being able to find anything they desire at one single click of their mouse.
I feel moving towards online marketing is necessary in order to keep, and increase a desired amount of market share. When I was younger, I remember receiving many advertisements in the mail. Now it is very rare to receive one in the mail. Computers are taking over, and it is not uncommon to no longer have a landline telephone in a household. This also eliminates another long time form of advertising. As the years pass by I only see online advertising increasing more and more each year. Especially now that many websites are funded strictly through the advertising revenue that they generate. The question I will end this blog with is, Is there any scenario in which print advertising is still desirable in comparison to online advertising?
In the big picture of advertising, it is more logical for organizations to market towards online clients. Almost every household has access to a computer, and virtually every American is computer literate. It is much more common for someone to browse the internet, rather than browsing through a magazine or flyer. Americans are also far less patient and want speed prevalent with every activity they perform. The internet allows them to achieve this, while being able to find anything they desire at one single click of their mouse.
I feel moving towards online marketing is necessary in order to keep, and increase a desired amount of market share. When I was younger, I remember receiving many advertisements in the mail. Now it is very rare to receive one in the mail. Computers are taking over, and it is not uncommon to no longer have a landline telephone in a household. This also eliminates another long time form of advertising. As the years pass by I only see online advertising increasing more and more each year. Especially now that many websites are funded strictly through the advertising revenue that they generate. The question I will end this blog with is, Is there any scenario in which print advertising is still desirable in comparison to online advertising?
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