Regulations that are imposed upon advertising is a very intriguing topic, and I am glad you chose to reflect upon this. The first question I have is, who decides these regulations? One singular organization decides these, wouldn't it be more beneficial and fair to have multiple organizations regulate what is allowed to be aired on television?
As I think back on all the beer commercials I have watched, I too find it hard to believe that I have never seen a sip of beer be taken on a commercial. The beer companies have become so good at glorifying their product that they can portray a desirable image for their beer without having it be consumed. Often times it is poured in slow motion into a glass, or poured slowly out of a glass and it makes their product look very desirable.
I do not feel the regulations for these commercials affect their product at all. They are still able to portray the message they desire, and everybody in their market has to abide by the same standards so nobody has an unfair advantage. Although some regulations may be rather unnecessary, I feel this regulation is not a game changer. Their message is still clear, and effective. I end this post with the question, is it fair that one singular organization determines what is right and wrong within advertising?
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