Technology is constantly changing the way we live, and determining the decisions we make. This upcoming year it is predicted by marketing experts that online advertising will finally eclipse print advertising. Print advertising has been prevalent in modern society for the past hundred or more years. It is quite a significant accomplish when you think that it's run of dominance will finally end. According to http://www.emarketer.com/PressRelease.aspx?R=1008788 online advertising expenses are projected to reach $39.5 Billion.
In the big picture of advertising, it is more logical for organizations to market towards online clients. Almost every household has access to a computer, and virtually every American is computer literate. It is much more common for someone to browse the internet, rather than browsing through a magazine or flyer. Americans are also far less patient and want speed prevalent with every activity they perform. The internet allows them to achieve this, while being able to find anything they desire at one single click of their mouse.
I feel moving towards online marketing is necessary in order to keep, and increase a desired amount of market share. When I was younger, I remember receiving many advertisements in the mail. Now it is very rare to receive one in the mail. Computers are taking over, and it is not uncommon to no longer have a landline telephone in a household. This also eliminates another long time form of advertising. As the years pass by I only see online advertising increasing more and more each year. Especially now that many websites are funded strictly through the advertising revenue that they generate. The question I will end this blog with is, Is there any scenario in which print advertising is still desirable in comparison to online advertising?
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