I also believe it is very important for companies and organizations to change their company objectives and marketing objectives as their product and competitors change. It is especially important for a company like AT&T to change frequently because their mobile phone industry could be one of the most dynamic industries there is. New phones and technology are constantly appearing, and without constant improvement they will be left in the dust.
Although change is necessary, I believe it is still important to keep your core business principles. It is important to keep a positive brand image in order to retain customers. Especially in such a competitive market such as mobile phones where customers are constantly changing suppliers and looking to where they can get the best deal. Change is good, but too much change can jeopardize your image, and your relations with your customers.
Are there some industries that require no change within an organization?
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