Red Bull is arguably the best advertised product in recent years, and is somewhat comparable to big names such as Coca Cola. Last spring while I was studying abroad I had the chance to travel Europe, and Red Bull is hands down the leader in the energy drink market there as well. Their marketing strategies are exciting, and catch the attention of viewers. The Red Bull logo is also very eye catching and looks pretty cool. If you go to the skatepark in downtown Keene I bet half of the teenage skateboarders have Red Bull stickers on their boards. I can guarantee you they are not sponsored by Red Bull, but the logo looks cool and they want to associate themselves with the product. This was the goal of its founders, and they have accomplished this by sponsoring extreme sporting events and given their brand a good image.
Is there any way that Red Bull could lose market share in the near future?
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