Mazda's new line of SUV's will be hitting the market in the North America this summer. This is not surprising, because every year for as long as I can remember this has been occurring, But, one main difference is the way through which they plan to generate interest in their product. Mazda has decided to release some sneak previews for their new products and has employed the members of its organizations to introduce them to the world early via social media.
Sites like Youtube, Facebook, and Twitter will be the main channels through which this is accomplished. Mazda has employed this strategy in hopes of creating a large buzz throughout the North American market prior to their release in July. With the amount of competition in the SUV market in North America, this seems like a very smart idea. North America is a predominant region for this type of vehicle, and where almost all of Mazda's SUV's will be sold. The rest of the world has not caught on with the "big car" phase, for many reasons which include gas prices, and personal needs or desires. Also, even though many Americans complain about the gas prices, but the USA is in the top 25 of countries with the lowest gas prices.
The need for early implementation is necessary because of how competitive the SUV market is in North America. SUV's are some of the most expensive cars, and in turn gross the highest amount of profit. By implementing an early marketing strategy, and creating social media buzz, Mazda will have an advantage on the competition. Social media is without a doubt the easiest, and most cost effective way that an organization can market. It is easily accessible to not only the America, but everyone who has internet access. Utilizing this aspect of marketing is a way in which companies can save money, and maximize the amount of publicity that they are able to receive.
Has social media now overtaken television as the best way to advertise?
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