Mazda's new line of SUV's will be hitting the market in the North America this summer. This is not surprising, because every year for as long as I can remember this has been occurring, But, one main difference is the way through which they plan to generate interest in their product. Mazda has decided to release some sneak previews for their new products and has employed the members of its organizations to introduce them to the world early via social media.
Sites like Youtube, Facebook, and Twitter will be the main channels through which this is accomplished. Mazda has employed this strategy in hopes of creating a large buzz throughout the North American market prior to their release in July. With the amount of competition in the SUV market in North America, this seems like a very smart idea. North America is a predominant region for this type of vehicle, and where almost all of Mazda's SUV's will be sold. The rest of the world has not caught on with the "big car" phase, for many reasons which include gas prices, and personal needs or desires. Also, even though many Americans complain about the gas prices, but the USA is in the top 25 of countries with the lowest gas prices.
The need for early implementation is necessary because of how competitive the SUV market is in North America. SUV's are some of the most expensive cars, and in turn gross the highest amount of profit. By implementing an early marketing strategy, and creating social media buzz, Mazda will have an advantage on the competition. Social media is without a doubt the easiest, and most cost effective way that an organization can market. It is easily accessible to not only the America, but everyone who has internet access. Utilizing this aspect of marketing is a way in which companies can save money, and maximize the amount of publicity that they are able to receive.
Has social media now overtaken television as the best way to advertise?
Friday, March 30, 2012
Friday, March 23, 2012
In Response To Chris Beland
Red Bull is arguably the best advertised product in recent years, and is somewhat comparable to big names such as Coca Cola. Last spring while I was studying abroad I had the chance to travel Europe, and Red Bull is hands down the leader in the energy drink market there as well. Their marketing strategies are exciting, and catch the attention of viewers. The Red Bull logo is also very eye catching and looks pretty cool. If you go to the skatepark in downtown Keene I bet half of the teenage skateboarders have Red Bull stickers on their boards. I can guarantee you they are not sponsored by Red Bull, but the logo looks cool and they want to associate themselves with the product. This was the goal of its founders, and they have accomplished this by sponsoring extreme sporting events and given their brand a good image.
Is there any way that Red Bull could lose market share in the near future?
Is there any way that Red Bull could lose market share in the near future?
Advantageous Vulnerability?
At a recent marketing convention a keynote speaker was discussing how showing vulnerability can be advantageous to the marketing strategy of an organization. Consumers are likely to side with a company with whom they can relate to. Everybody knows that every human has flaws, and by showing them every once in a while organizations. By doing this organizations are also making their product look more "authentic" which depicts an image of higher quality.
The most recent example I can personally think of regarding this marketing strategy has been through the pizza company, Dominos. Dominos has recently revamped their marketing scheme by incorporating new styles of pizza that seem authentic and handmade. They have also stressed the "handmade" aspect and have increased their quality. Another way in which they have tried to reach out to their consumers is by incorporating low level employees into their advertisements. This is trying to show consumers that Dominos has a relatively flat corporate structure, which I doubt is the case in real life. But, judging by their commercials you would not guess that would be the case.
The incorporation of this strategy has increased sales and has done wonders for the organization. They have improved their reputation and increased their market by incorporating a sense of vulnerability and change, that people can relate to. Many organizations are sure to follow suit, and change to this more "vulnerable" marketing strategy.
At what point could portraying vulnerability hurt an organization?
The most recent example I can personally think of regarding this marketing strategy has been through the pizza company, Dominos. Dominos has recently revamped their marketing scheme by incorporating new styles of pizza that seem authentic and handmade. They have also stressed the "handmade" aspect and have increased their quality. Another way in which they have tried to reach out to their consumers is by incorporating low level employees into their advertisements. This is trying to show consumers that Dominos has a relatively flat corporate structure, which I doubt is the case in real life. But, judging by their commercials you would not guess that would be the case.
The incorporation of this strategy has increased sales and has done wonders for the organization. They have improved their reputation and increased their market by incorporating a sense of vulnerability and change, that people can relate to. Many organizations are sure to follow suit, and change to this more "vulnerable" marketing strategy.
At what point could portraying vulnerability hurt an organization?
Friday, March 9, 2012
In Response To Chris Morin
Gas prices are continually climbing, and I have seen projections online that a gallon of gas could reach $5 in the summer months. I agree how scary it is that we are so greatly affected by the Middle East, even though they are on the other side of the world. Dependence is a scary concept for America, because we as Americans would not be able to survive without the oil from the Middle East. There would be decreased production, transportation, heating, and an overall lower quality of life. This is something that Americans will not accept, and honestly, we are at the absolute mercy of the Middle Eastern oil companies. The lofty claims of politicians who want to lower gas prices sound great, but are virtually impossible to accomplish in real life. There are too many extenuating circumstances which are out of their jurisdiction. Smart cars are a great invention and could be a great thing if American consumers decide to not buy a big SUV or truck. Unfortunately I do not see this trend occurring anytime soon. I will end this response with the question, will the price of gas ever be returned to prices that were common before our economic recession?
Honda Gets Personal
Honda has recently launched a marketing campaign through which they had consumers create "bucket lists" of things they would like to do or accomplish before they die. They then entered the consumers into a drawing for a new CR-V, and some consumers were fortunate enough to acquire a new vehicle. The target market that Honda was trying to reach was the 20-30 age group, in hopes of gearing their marketing campaign around the important decisions that they are making which shapes their lives.
The campaign also had a commercial that aired during the super bowl and starred Mathew Broderick, who was the star of the 80's movie "Ferris Bueller's Day Off". The film is about a high school student who chooses to play hookie rather than go to school, and finds himself going on an exciting adventure. This is also a movie that the target market can relate to, and be knowledgeable of. By using Broderick as a spokesperson Honda hopes to convince their target market to live spontaneously, and according to Honda they can help achieve this by purchasing their product. I end this blog with the question, is it foolish for companies to target such a specific group, when trying to sell a generalized product?
This is an all around good idea for a marketing plan. Although their target market may be geared towards the younger generation, everybody wants to live spontaneously and live an exciting life. Therefore, all consumers will want to be a part of the potential outcomes that could occur if they choose Honda. With the resurgence of the American motor industry, Honda is looking to enhance its sales in the North American market, which has always been a lucrative market for them. Through their creative marketing schemes I believe it will not be long before they achieve their sales goals.
The campaign also had a commercial that aired during the super bowl and starred Mathew Broderick, who was the star of the 80's movie "Ferris Bueller's Day Off". The film is about a high school student who chooses to play hookie rather than go to school, and finds himself going on an exciting adventure. This is also a movie that the target market can relate to, and be knowledgeable of. By using Broderick as a spokesperson Honda hopes to convince their target market to live spontaneously, and according to Honda they can help achieve this by purchasing their product. I end this blog with the question, is it foolish for companies to target such a specific group, when trying to sell a generalized product?
This is an all around good idea for a marketing plan. Although their target market may be geared towards the younger generation, everybody wants to live spontaneously and live an exciting life. Therefore, all consumers will want to be a part of the potential outcomes that could occur if they choose Honda. With the resurgence of the American motor industry, Honda is looking to enhance its sales in the North American market, which has always been a lucrative market for them. Through their creative marketing schemes I believe it will not be long before they achieve their sales goals.
Saturday, March 3, 2012
In Response To Evan Woollacott
Your excerpt on clothing through advertising is spot on. The short answer, yes, visually stimulating marketing helps make the consumer feel more attached to the product and will increase desire to purchase more. This is a great marketing tactic for both the bar, and the brewers. The purchasing of the t shirt will be far more beneficial when thousands of people see the shirt throughout its life span.
While at the bar, a consumer will feel much more likely to purchase more beverages if they feel they have "won" something and have not had to pay for it. This will result in more business for the bar, and more beer sales for the companies. It is a fact, everyone loves free stuff.
The most difficult part of this type of advertising is finding the point at which your advertising is beneficial to the company. You don't want to spend more than the advertising is taking in. The hard part is to judge where your revenue is being generated from. I end this response with the question, is a bar the most ideal place to give away memorabilia?
While at the bar, a consumer will feel much more likely to purchase more beverages if they feel they have "won" something and have not had to pay for it. This will result in more business for the bar, and more beer sales for the companies. It is a fact, everyone loves free stuff.
The most difficult part of this type of advertising is finding the point at which your advertising is beneficial to the company. You don't want to spend more than the advertising is taking in. The hard part is to judge where your revenue is being generated from. I end this response with the question, is a bar the most ideal place to give away memorabilia?
Pizza Hut Vs. Dominos
Pizza Hut and Dominos are two of the largest pizza distributors in America. These two companies have revamped their marketing strategies over the past few years in hopes of becoming more desirable in the eyes of their consumers. In a recent article http://www.dmnews.com/pizza-heavyweights-build-brand-affinity-and-vie-for-customer-loyalty/article/229098/ the two companies were analysed and their marketing strategies were tested. It was decided that Dominos had the higher customer satisfaction rating.
When two very similar companies produce goods that are very similar, it is important that their marketing strategies are well thought out. Dominos has recently gone on a marketing binge in order to enhance sales. They have advertised more, and improved their advertising. They have now implemented customer and employee thoughts and ideas in their commercial. This makes the consumer feel much closer to the product, and much more likely to support their business. It also gives the feeling that the organization is small, and they truly care about their customers. This is a small strategy that can have a positive effect on all who view their advertisements.
Pizza Hut has implemented new marketing strategies as well, but not to the extent of Dominos. I feel that Pizza Hut's new stances and deals are just because they have been forced into them by their competitors, such as Dominos. This results in lack of ingenuity, as well as an image that is not as desirable. Dominos utilizes the online market, such as by enhancing their online ordering process so that you can track the progress of your pizza.
Convenience and image are certainly on the side of Dominos, we shall see if this image can be held. I end this blog with the question, as a consumer, how often do you base your decision off of the image of the company rather than the quality of the product itself?
When two very similar companies produce goods that are very similar, it is important that their marketing strategies are well thought out. Dominos has recently gone on a marketing binge in order to enhance sales. They have advertised more, and improved their advertising. They have now implemented customer and employee thoughts and ideas in their commercial. This makes the consumer feel much closer to the product, and much more likely to support their business. It also gives the feeling that the organization is small, and they truly care about their customers. This is a small strategy that can have a positive effect on all who view their advertisements.
Pizza Hut has implemented new marketing strategies as well, but not to the extent of Dominos. I feel that Pizza Hut's new stances and deals are just because they have been forced into them by their competitors, such as Dominos. This results in lack of ingenuity, as well as an image that is not as desirable. Dominos utilizes the online market, such as by enhancing their online ordering process so that you can track the progress of your pizza.
Convenience and image are certainly on the side of Dominos, we shall see if this image can be held. I end this blog with the question, as a consumer, how often do you base your decision off of the image of the company rather than the quality of the product itself?
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